CHOICE DIAMONDS

A "Choice" Diamond maximizes the Diamond's visual size and its exact weight. In many instances, a "Choice" Diamond visually appears to be considerably larger in size than its actual weight. This is often true both in the round shapes as well as the fancy shapes. Even though the Diamond does not reflect as much light as the other grades, it still can be a diamond with a great deal of fire and brilliance. Because it retains more weight when it is cut and because its labor expense of cutting is considerably less, this "Choice Cut" Diamond is extremely desirable and sought after by those individuals who prefer a Very Brilliant look for a Minimal Investment.